Mates International operates as both an education agent and a registered migration agent, serving international students and skilled migrants across Brisbane, Adelaide, Perth, the Philippines, and Nepal. It is a sector where credibility is everything and every lead matters. Events were generating interest but not converting. Leads fell through the gaps because there was no central system to manage bookings. The digital presence was inconsistent across markets, and advertising spend was producing diminishing returns.

LUMEN aligned advertising, social media, and event marketing under one roof, building a centralised system to manage student bookings and eliminate drop-off between enquiry and enrolment.

A complete website rebuild gave Mates International a professional platform to match their international reach. With coordinated strategy across all three channels, lead conversion improved and the brand now presents consistently regardless of which market a prospective student is coming from.