Advertising

Campaigns built to
bring people to you.

We plan, build, and manage paid advertising across Google, Meta, Instagram, and TikTok. Every campaign is structured for measurable performance from the first week, with clear reporting so you always know exactly where your budget is going.

Platforms we run
Google Ads
Search, Display & YouTube
Meta & Instagram
Feed, Stories, Reels & Retargeting
TikTok Ads
Short-form video performance
Google Shopping
eCommerce & product campaigns
What we do

Advertising built to convert.

We work with Brisbane businesses to build campaigns from the ground up: the right audiences, the right creative, and conversion tracking so you can see what's performing.

Audience Targeting

We build audiences from intent signals, browsing behaviour, and lookalikes, so your ads reach the people who are already looking for what you do.

Ongoing Optimisation

We review every campaign weekly, test different creative and copy, and adjust targeting until your cost per acquisition is falling.

Clear Reporting

A monthly report in plain English covering spend, clicks, conversions, and cost per lead. You own the accounts and have full visibility at all times.

Social Media Advertising

Meta, Instagram, and TikTok campaigns built around how your audience actually scrolls, with creative and copy that holds attention long enough to convert.

Search & Display

Google campaigns structured around how people search, capturing the moment intent is highest and keeping the path from click to enquiry as short as possible.

Retargeting

We re-engage people who've already visited your site with messaging that speaks to where they are in the decision process, not a generic first-touch ad.

Platforms

Where we run your ads.

Google Ads
Search, Display, Shopping, and YouTube. The channel with the strongest purchase intent for most Brisbane businesses.
Search · Display · Shopping
Meta Ads
Facebook and Instagram: audience reach, lead generation, and retargeting across both platforms from a single campaign structure.
Social · Lead Gen
Instagram
Feed, Stories, and Reels placements, built for hospitality, lifestyle, and any brand where strong visual content drives the conversion.
Visual · Brand · Reach
TikTok Ads
Short-form video ads on the fastest-growing platform in Australia. The dominant channel for audiences under 40, and the most creative-dependent format we run.
Video · Awareness
How it works

From brief to live in two weeks.

Every engagement starts with a proper account audit. We find out what's already running, what's working, and what needs to change before we build anything.

01

Audit & Strategy

We review your existing accounts and build a channel plan before any budget is committed.

02

Build & Launch

Campaign structure, creative, targeting, and conversion tracking set up properly from day one.

03

Monitor & Optimise

Weekly check-ins in the first month. We test, adjust, and refine until performance is stable.

04

Report & Scale

Monthly reporting with a clear read on what's working and where the next opportunity is.

Investment

Management tailored to scale.

We handle the strategy, creative, and ongoing management for your campaigns so you can focus on the leads coming in. All retainers exclude ad spend.

Meta Ads Starter Pack
$890/mo
High-converting Facebook & Instagram campaigns with a fixed management fee. Perfect for local service businesses.
  • Audience Research & Strategy
  • Ad Creative & Copywriting
  • Meta Pixel & Tracking Setup
  • Campaign Build & Launch
  • Ongoing Weekly Optimization
View Starter Pack
Omnichannel Campaigns
Custom
Full-funnel strategies across Google Search, Display, TikTok, and multi-platform social targeting.
  • Cross-Platform Strategy
  • Google Ads & TikTok
  • Advanced GA4 Conversions
  • Retargeting Sequences
  • Custom Reporting Dashboards
Get a Custom Quote
Why LUMEN

Advertising with full transparency.

Full Ownership
You retain full administrative access to your ad accounts. We manage the strategy, but your data and history remain yours.
0% Media Markup
We charge a flat management fee for our expertise. Ad spend is billed directly to you with zero hidden margins.
Active Management
Your campaigns aren't set and forgotten. We monitor performance, test new creative, and refine targeting on a weekly basis.
Get started

Let's look at what
your ads could be doing.

A free 30-minute call where we review your current setup or start from scratch, and map out what a well-run campaign looks like for your business.

Book a Free Strategy Call
Response within one business day · Brisbane
Frequently asked

Common questions about paid advertising.

For B2C with strong visuals: Meta and TikTok. For high-intent enquiries (trades, services, B2B, education): Google Search. For broader e-commerce: Google Performance Max + Meta. LUMEN runs a discovery audit to identify the right starting platform.
LUMEN recommends a minimum AUD $1,500/month in ad spend on a single platform. Multi-platform spreads typically need $3,000+/month total. Competitive industries may need $5,000+/month for measurable results.
No. LUMEN charges a fixed monthly management fee. Ad spend is paid directly by you to Meta, Google, or TikTok — every dollar you allocate to ads goes to ads.
Strategy and audience research, campaign architecture, creative production (static, video, copy), conversion tracking, weekly optimisation, monthly performance reporting with ROAS and CPA breakdowns, and direct access to your LUMEN strategist.
Let's make your business GLOW
Book a Free 30-Minute Strategy Call.

We'll audit your current marketing and tell you exactly where the gaps are.
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