ChatGPT, Google AI Overviews, Perplexity, and Claude now answer the questions your customers used to type into Google. The brands those engines can identify and cite get the click. The rest get skipped.
A growing share of search queries are answered by AI directly, without the user ever clicking through to a website. Google AI Overviews now sit above traditional results for most informational queries. ChatGPT, Perplexity, and Claude have become primary research tools for hundreds of millions of users.
The rules have changed. If an AI engine can't identify your company, parse your offering, and cite a specific claim about you, you get omitted from the answer. Keyword density, backlinks, and page speed still matter, but they're no longer enough on their own.
AEO (AI Engine Optimization) is the discipline of making your site discoverable by AI engines. It overlaps with SEO but adds entity clarity, schema graphs, FAQ coverage, and citation-friendly content structure. Done right, it's the difference between being the source AI quotes, and being invisible.
LUMEN treats AI as part of the studio, not as a separate product line. It shows up in the websites we build, the audits we offer, and the way we work internally.
An 18-point AI-readiness check covering schema, content quality, E-E-A-T signals, entity clarity, and parsability. Plain-English report, no credit card, no upsell wall. The fastest way to see if AI engines can actually find your business.
Schema, semantic structure, FAQ coverage, and citation-readiness baked into every site we build, Webflow, Shopify, or WordPress. Your launch is the AEO baseline, not the start of a remediation backlog.
See website services → 03We use AI internally to move faster on research, scoping, copy iteration, and code, so you get more thinking and less waiting. Final design, strategy, and craft are still owned by humans.
Start a conversation →Enter your URL. We run an 18-point check across schema, content, E-E-A-T, entity clarity, and AI parsability — the same signals that decide whether ChatGPT, AI Overviews, Perplexity, and Claude will cite you. You get a plain-English report with prioritised fixes, not a 40-page PDF nobody reads.
A fixed-scope remediation engagement. Most projects complete inside two weeks. Here's what we ship:
Site-wide Organization and WebSite schema, with stable @id references so every page is part of one knowledge graph.
Per-page Service or Product schema so AI engines can answer pricing, scope, and availability questions about you.
FAQPage schema with matching visible HTML so the answers crawlers see are the same ones your visitors read.
Entity row in the footer (legal name, locality, contact) and a clean heading hierarchy so registries and crawlers can validate you.
Free, no credit card, plain-English report. The most useful thing you'll do for your business this week.
Run my free AEO audit →
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