Branding

A brand identity that looks
like it means business.

Logo, visual identity, and brand guidelines built to work across every touchpoint, from your website to your packaging to your social feed.

Deliverables
Logo Suite
Primary, secondary & icon mark variants
Colour System
Primary, secondary & neutral palettes
Typography
Heading, body & accent typeface pairings
Brand Guidelines
Usage rules, don'ts & application examples
What we create

Branding that positions you to compete at the next level.

We design brand identities that hold up across every context, from a business card to a billboard, from your website to your Instagram grid.

Logo Design

A primary logo, secondary variant, and icon mark designed as a system, so you have the right version for every context, from favicon to signage.

Colour System

A primary palette, secondary tones, and neutrals defined with hex, RGB, and CMYK values, so colours stay consistent whether you're on screen or in print.

Typography System

Heading, body, and accent typeface pairings chosen for legibility and brand personality, with usage rules that keep everything feeling coherent.

Brand Guidelines

A practical guidelines document covering logo usage, colour application, typography hierarchy, and the don'ts: everything a designer or team member needs to stay on brand.

Brand Collateral

Business cards, letterheads, email signatures, and social templates designed to the same standard as the identity, so everything looks like it belongs together.

Style Guide

A single-page quick-reference version of the brand guidelines: the document your team will actually keep open when they're producing content.

Packages

Three tiers to match where your brand is at.

All packages include unlimited revisions during the design phase and delivery of all final files in vector, PNG, and web-ready formats.

Branding Starter Pack
$590
Logo design, colour palette, and typography selection. The essentials to get a new brand looking professional from day one.
Logo · Colours · Type · 1 week
View Package Details →
Brand Identity
From $1,800
Full logo suite, colour system, typography, brand guidelines document, and core collateral: everything needed to launch a complete visual identity.
Full Identity · Guidelines · Collateral
Full Brand System
Custom
Brand strategy, naming, full identity, brand voice guidelines, campaign templates, and ongoing brand consultancy for growing businesses.
Strategy + Identity + Ongoing
How it works

Designed with intent. Delivered with files.

Every project starts with a discovery session to understand your business, your market, and what you want your brand to say, before a single mark is made.

01

Discovery

We learn your business, audience, competitors, and ambitions. This shapes every creative decision that follows.

02

Concept Design

Three distinct creative directions presented, with different approaches, not just colour variations, so you can make a genuine choice.

03

Refine

We develop the chosen direction with unlimited revisions until the identity is right. No rounds counted, no extra invoices.

04

Final Delivery

All files in every format you'll ever need: AI, EPS, SVG, PNG, and PDF. Guidelines document and a handoff call included.

Why LUMEN

Branding that lasts longer than a trend.

Unlimited Revisions
During the design phase, revisions are included until the work is right. We don't count rounds or issue change-request invoices.
Full File Ownership
All source files, including AI, EPS, and SVG, delivered on completion. You own everything and can take it to any designer or printer in the future.
Designed for Both
Every identity we create is tested at digital and print scales before delivery. No logos that look great in Figma but fall apart on a business card.
Get started

Let's build a brand
you're proud to put everywhere.

A free consultation to understand your business goals and work out which package makes the most sense for where you are right now.

Book a Free Brand Consultation
Response within one business day · Brisbane
View Our Work
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