Short-form video ads
that actually convert.
TikTok campaigns built around native-feeling creative: the kind that earns attention before it asks for the click. We handle the strategy, the brief, and the management.
TikTok ads that don't look like ads.
TikTok rewards content that feels native to the platform. We build campaigns around that: creative-first strategy, well-targeted audiences, and tracking so you know what's working.
Creative Strategy
We brief every TikTok ad around what actually stops a scroll: hooks, pacing, and a message that makes sense before the skip button appears.
In-Feed Ads
Native video ads placed in the For You page, the highest-reach placement on the platform, delivered to audiences you define or we build.
Spark Ads
We turn your best-performing organic posts into paid ads, so the social proof, comments, and shares that already exist keep working for you.
Lead Generation
TikTok's instant lead forms let users submit their details without leaving the app: lower friction, faster collection, and pre-filled fields mean higher completion rates.
Pixel & Tracking
TikTok Pixel and Events API setup so every conversion is recorded, and the algorithm has the signal it needs to optimise delivery toward real results.
Ongoing Optimisation
Weekly review of creative performance. We swap out fatigue ads, test new angles, and adjust audience segments as data accumulates.
The right format for your objective.
Creative first. Then the campaign.
TikTok performance lives or dies on the creative. We spend time on the brief before anything is filmed or edited, so the ad has a reason to work before it goes live.
Native-Creative Concepting
Hooks designed to feel like organic TikTok content rather than polished commercials: lo-fi pacing, on-trend audio, and a payoff before the user can swipe away.
UGC & Spark Ads
Where organic content is already performing, we run Spark Ads from those posts so existing comments and shares keep compounding. Where there's none, we brief creators to film native-feeling content rather than producing polished spots.
Pixel & Test Cadence
TikTok Pixel and Events API set up before launch, then multiple hook variants run in parallel so the algorithm can pick the winner inside the first week of spend.
Trend-Aware Rotation
TikTok trends move on a 7 to 14-day cycle. We watch what's surfacing on the For You page, brief new creative weekly, and rotate winners up while pulling tired creative down before it drags performance.
Management built around creative performance.
TikTok ad management priced by campaign scope. Ad spend billed directly to your TikTok account, with no markup and no hidden fees.
- Creative Brief & Strategy
- TikTok Pixel & Events Setup
- In-Feed or Spark Ad Setup
- Audience Targeting & Optimisation
- Monthly Performance Report
- Regular New Creative Briefs
- In-Feed, Spark & Lead Gen Formats
- Advanced Audience Scaling
- Weekly Optimisation Calls
- Custom Dashboard Reporting
TikTok ads done properly.
Let's build TikTok ads
your audience won't skip.
A free strategy session to map out your first TikTok campaign: creative approach, audience targeting, and what a realistic result looks like for your business.
Book a Free TikTok Strategy Call
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