Meta Ads

Facebook & Instagram ads that
bring the right people to you.

We build and manage Meta campaigns around your audience's real behaviour: the right placements, the right creative, tracked to the conversion so every result has a number attached to it.

Placements we manage
Facebook Feed
News feed, right column & audience network
Instagram Feed
Square, portrait & carousel formats
Reels & Stories
Full-screen vertical video placements
Lead Generation
Instant forms that capture leads in-app
What we do

Meta campaigns that earn the click.

We build Meta campaigns from the ground up: the right audiences, the right placements, and creative built to earn the click before the scroll does.

Audience Research

We build custom audiences from interest signals, behaviours, and lookalikes, so your ads reach high-intent people who are already in-market for what you offer.

Campaign Structure

Proper campaign architecture from day one: separate ad sets per audience, clear naming, and a funnel structure that scales without confusion.

Creative Testing

We test multiple creative angles and copy variants so underperformers get paused early and budget flows to what's actually converting.

Lead Gen Forms

Instant experience and lead gen forms that capture enquiries without the user ever leaving the app: lower friction, higher conversion rates.

Pixel & Tracking

Meta Pixel setup, events API, and conversion tracking configured so every lead, purchase, or form fill is recorded accurately in Ads Manager.

Retargeting

We re-engage website visitors and past enquirers with messaging tailored to where they are in the decision process, not a generic first-touch ad.

Placements

Where your ads will appear.

Facebook Feed
High-reach placements in the main feed and right column. Strong for local service businesses and lead generation campaigns.
Reach · Lead Gen
Instagram Feed
Square and portrait formats in the IG feed. Well-suited to brands where strong visuals do the heavy lifting.
Visual · Brand
Reels & Stories
Full-screen vertical video across both platforms. Highest engagement placement for under-40 audiences.
Video · Engagement
Dynamic Ads
Catalogue-based ads that automatically show the most relevant products to each user. Essential for eCommerce retargeting.
eCommerce · Retarget
How it works

From brief to live in two weeks.

Every engagement starts with an account audit. We find out what's already running, where budget is wasted, and what the campaign structure needs to be before we build anything.

01

Audience Architecture

We build the audience layer first: interest signals, custom audiences from your Pixel data, and lookalikes modelled on your best segments. Every campaign starts with a defined who.

02

Creative for the Scroll

Hooks written for the first three seconds, ad-native formats designed per placement (Feed, Stories, Reels), and message variants tested in-platform before scaling spend.

03

Pixel & Conversions API

Meta Pixel plus the Conversions API set up before launch, with event deduplication tested so every lead, purchase, or form fill fires once. No phantom conversions.

04

Creative-Fatigue Rotation

Meta creatives die fast. We review CTR, CPM, and frequency every week and rotate fresh hooks in before performance drops, so the campaign stays profitable across the life of the ad set.

Investment

Flat management fees. No media markup.

All retainers exclude ad spend. Ad spend is billed directly to your account, and you keep full ownership of all data and history.

Meta Ads Starter Pack
$890/mo
High-converting Facebook & Instagram campaigns with a fixed management fee. Built for local service businesses ready to scale.
  • Audience Research & Strategy
  • Ad Creative & Copywriting
  • Meta Pixel & Event Tracking
  • Campaign Build & Launch
  • Weekly Optimisation
View Starter Pack Details
Full Meta Management
Custom
Multi-objective campaigns with advanced retargeting, dynamic ads, and full-funnel strategy across Facebook and Instagram.
  • Full-Funnel Strategy
  • Dynamic & Catalogue Ads
  • Advanced Retargeting Sequences
  • Conversions API Setup
  • Custom Reporting Dashboard
Get a Custom Quote
Why LUMEN

Meta advertising with full transparency.

Full Account Ownership
You retain admin access to your Ads Manager at all times. We manage the work; your data and ad history stay yours.
0% Media Markup
Ad spend goes directly to your account. We charge a flat management fee: no percentage of spend, no hidden margin.
Creative Included
We write the copy and brief the creative. You're not paying a management fee and then sourcing your own ads separately.
Get started

Let's look at what your
Meta ads could be doing.

A free 30-minute call where we review your current setup or start fresh, and map out what a well-run Meta campaign looks like for your business.

Book a Free Meta Ads Audit
Response within one business day · Brisbane
View Our Work
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We'll discuss your current marketing strategies and offer advice and solutions.
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